Ahmed ElMasry
My name is Ahmed El-Masry, the founder of Leviosa Store. During the revolution, I worked as a photojournalist for six years, then transitioned into video editing and learned some basics of 3D modeling. After that, I decided to return to what I love most: manufacturing. I started applying everything I had learned from my previous experiences to create the brand I had envisioned.
What I consider my greatest strength is my ability to teach myself through YouTube. I see myself as a maker because every product we offer is crafted entirely by us, from manufacturing the product itself to packaging and marketing it.
My Journey
The journey started when I was a child; I loved making my own toys, like building remote-controlled cars or fixing broken toy guns for my friends. Over time, this passion faded for a while, but as I grew older, I decided to return to what I love most. I began learning many new skills, including manufacturing techniques such as 3D printing, laser cutting, silicone mold making, polyester modeling, packaging, and crafting hard-cover boxes.
My brand is built on what I love most: superhero movies and series. We create their logos, whether in metal or polyester models, targeting fans of superhero films and shows. What makes my project unique is that all manufacturing is done locally, with nothing imported.